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The Best Teeth Whitening Toothpaste

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Here, we discuss what tooth whitening toothpaste is and how it maintains the brightness of a smile, as part of an oral hygiene routine. We also review seven leading brands of this personal care product.

Whitening toothpaste can make a smile brighter by removing surface stains, such as those from coffee or tobacco. Unlike some dental treatments, tooth whitening pastes do not contain hydrogen peroxide. Instead, they remove surface stains with special abrasives that polish the teeth gently. Additionally, their tooth-friendly chemicals help to dissolve those stubborn stains that, typically, ordinary toothpaste tends to leave behind.

Clearly, everyone’s teeth differ in colour though many people like their teeth to look white and clean. If you are concerned about tooth discolouration, you could try using tooth-whitening toothpaste to reduce or remove surface stains and improve the appearance.

Things to consider before buying

If you are planning to buy tooth-whitening paste and would like to get the best results for your money, some points that you might like to consider include:

  • the taste – mint, baking soda etc.
  • ingredients – including fluoride to protect against decay, or an optical agent called covarine (a fine blue chemical pigment that creates a whiter, less yellow surface).
  • sensitivity – some whitening toothpastes also treat sensitive teeth to avoid the discomfort typically caused by temperature changes or certain foods.
  • price – there is considerable variation between differing products.

For a given individual, the best teeth whitening toothpaste product depends on taste, price and any predisposition to dental sensitivity. Personal preference or brand loyalty may also play a part in the decision.

The Top 7 Teeth Whitening Toothpastes

Crest 3D White Brilliance Advanced Teeth Whitening Toothpaste

Advertises the fastest whitening technology, freshness and the most advanced stain protection, Crest 3D White Brilliance Advanced teeth whitening toothpaste comes in a 116-gramme pack which currently retails for £9.99.

Crest 3D boasts an improved formula which has been rated fairly highly by customers. Manufacturer information mentions that the paste contains a polishing complex and a gentle foaming action that reaches the areas between teeth, fights stains and leaves a brilliantly clean smile.

Arm & Hammer Extra White

Offering gentle whitening with baking soda for that distinctively fresh and clean taste, Arm & Hammer Extra White toothpaste currently retails reasonably priced £2.60 for a 125-gramme tube.

A time-honoured and natural whitening product that can also be used for personal care as well as in the household, baking soda is effective, safe and affordable. As well as its active ingredient, this whitening toothpaste also contains sodium fluoride to protect against caries. User reviews are largely favourable with good star ratings; write-ups mention quality ingredients, an effective yet mild cleaning action and a refreshing effect.

Colgate Max White One

One of a range from this well-known manufacturer, Colgate Max White One boasts an enamel-friendly luminous smart foam system. According to the manufacturer, this bursts through interdental spaces and cleans teeth thoroughly while also releasing whitening agents all round. Max White One has micro-crystal accelerators that remove stains and prevent tartar. Company literature promises teeth one shade whiter teeth in one week, based on a clinical study of 29 people. Additionally, continual use is said to help keep teeth whiter for longer.

With a recommended retail price of £3.99, this 75-gramme tube may be on offer for just under £2. Reviews are generally quite positive.

Janina Ultra White Extra Strength Whitening Toothpaste

Janina Ultra White Extra Strength advertises an advanced, clinically proven formula which is ideal for everyday use and particularly effective at removing tea, coffee, nicotine, lipstick and red wine stains. This product contains what the manufacturer describes as a revolutionary patented enzymatic complex, bromaine, which is non-abrasive and derived from fruit. As well as whitening the teeth, Janina helps control dental plaque and tartar build-up.

The 75-millilitre tube is attractively boxed and has an RRP of £11.50, though it can be found on sale for just under £8. Reviews are occasionally mixed, mostly with four or five stars.

Ultradex Recalcifying and Whitening Toothpaste

Currently on sale at under £7 for a 75-millilitre tube, Ultradex recalcifying and whitening toothpaste claims that it is clinically proven to whiten teeth within just fourteen days through its gentle and organic oxidising ingredients.

This product advertises an anti-bacterial action to eliminate odour causing compounds and prevent halitosis (bad breath), while also preventing dental plaque, tooth decay and gum problems. The latter is in itself a major cause of tooth loss.

Ultradex is free of harsh abrasives and has received favourable reviews.

Macleans Whitening Toothpaste 100ml

Simply branded Macleans Whitening Toothpaste, this product sell for around £3, at slightly less than the RRP. Macleans claims visibly white teeth with regular use of its product, as well as enamel protection and a long-lasting effect. Macleans whitening toothpaste contains micro particles to remove stains safely, while it also protects the teeth after brushing with an invisible barrier that helps to guard against decay, repeat discolouration and dullness of the tooth surface.

In over a hundred reviews, this product scored consistently highly. Taking the combination of Amazon scores and price level into account, Macleans Whitening Toothpaste appeared to be one of the best in this survey.

Oral-B 75ml 3D White Brilliance Fluoride Toothpaste

Oral B 3D White Brilliance toothpaste retails for less than £2, making it one of the most reasonably priced whitening brands in this survey. According to manufacturer information, Oral-B 3D White removes up to 80 percent of surface stains within two weeks. Moreover, with regular brushing it provides complete oral care by preventing the build up of tartar and consequent dental cavities.

Although this product claims an enamel-friendly formula, one or two customer reviews expressed concern about erosion. Were it not for this possible question mark, this product could well have been described as the joint best teeth whitening toothpaste of the seven brands reviewed here. Conversely, it has to be noted that other reviewers were delighted with its cleaning power.


Clearly, there is a wide choice. Notably, whitening toothpastes should not be relied on to lighten stains that are deeper than the surface, nor do they change the natural tooth colour. Results will vary from person to person; some people have grey-white teeth, for instance. It can also take time to see changes.

Finally, it is important not to reduce or negate any results by continuing to stain teeth. Drinking plenty of water afterwards or rinsing the mouth after coffee or red wine can help; some American coffee bars even offer straws to help customers keep their hot dark beverages away from newly whitened teeth.

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